OUCHHH is an award-winning independent creative new media studio with cross-discipline expertise in Art - Science - Technology. Ouchhh considered being a multidisciplinary creative hub focused on interactive new media platforms, artificial intelligence, data-driven sculptures&paintings, kinetic public arts, immersive experiences, and producing A/V architectural facade performances. Ouchhh is discovering the boundaries of art by research architecture, art, science, technology, new media arts and artificial intelligence.